LV=

LV= is the UK's largest friendly society offering award winning savings, insurance and investment products. In 2003, LV= began its partnership with bss digital to provide its web platform for general insurance sales and customer service. The partnership has continued for over eight years.

Objectives

To grow online sales for general insurance and investment products year-on-year
To become a top 10 general insurance provider by revenue share
To develop a dedicated mobile platform for customer outreach

The Solution

bss digital's Content Management System (CMS) 'Continuity' is at the heart of lv.com's online presence, serving over 3,000 web pages across investment and general insurance products enabling customers to browse and purchase the right product for them. In 2010 bss digital helped LV= to become one of the first insurance providers to have a dedicated mobile website which seamlessly links with the desktops site served from the same CMS.

The Result

The continual year-on-year growth at LV= has placed them as a top 5 general insurer for Car Insurance. Through continual development and innovation of their web presence and bss digital's technical innovation, LV= will remain one of the top insurers in the UK.

What LV= says: “We value the relationship we have with bss digital and having worked with them for over eight years their expertise, excellent customer service and passion for technology makes their insight priceless.”